We’re proud to announce that Lofts Quarries has officially rebranded as Lofts!
This change marks a significant step forward in our journey — honouring the strong foundations built since 1979 while embracing the modern, customer-focused business we are today. Our refreshed brand reflects both our heritage and our vision for the future. While our name has evolved, our commitment to quality, sustainability, and exceptional service remains as strong as ever.
From Humble Beginnings
Our story began in 1978, when founder Paul Lofitis purchased his first truck and began contracting to the Melbourne City Loop project as an owner-driver. Just one year later, he established Lofts Quarries and Sand Supplies, expanding the fleet and tendering for major projects. With a strong focus on competitive pricing and customer service, Lofts quickly became a trusted supplier to some of Melbourne’s biggest developments.
Supplying a Sustainable Future
For more than 40 years, we’ve been proud to grow a brand built on trust, reliability, and service. Our refreshed branding honours this heritage while representing our modernisation and ongoing commitment to a sustainable future.
Today, along with two other ISOs, Lofts is proudly certified under ISO:14001:2015 Environmental Management — an internationally recognised standard awarded to companies that prioritise meaningful, sustainable practices. As one of the few suppliers in our industry with this certification, we remain committed to leading the way in sustainable material supply.
Our Values Remain the Same
While our look has evolved, our values remain unchanged. Our customer-first approach continues to drive everything we do. We believe in working hard and working smart, ensuring no time, money, or resources go to waste. We also know that success is best achieved together — by building strong, supportive relationships based on trust, collaboration, and shared growth.
Keep an Eye Out!
From today, you’ll start seeing our new branding rolled out across our business. This includes updated collateral such as quotations, invoices, delivery dockets, and statements, alongside the launch of our new website. Over the coming months, our fleet will also take on the refreshed Lofts look, with new signage applied to trucks. Stay tuned — there are more exciting updates to come in the new year.
Thank You for Your Support
Finally, we’d like to thank our customers, partners, and community for your ongoing support. We’re proud of the journey we’ve taken so far and look forward to the road ahead — continuing to deliver value, convenience, and sustainability as Lofts.